Hot, safe and banned
Is an AIDS-testing campaign video by local organization ACCM too risqué for online video sharing site Meta¬café.com?
by ELISABETH FAURE
January 20, 2011
Asteamy new ad by a local HIV/AIDS organization is proving too hot to handle for one online video site. The teaser for ACCM’s (AIDS Community Care Montreal) new campaign promot ing HIV/STI testing has been banned from Metacafé.com, for violating “community standards.”
The minute-and-a-half-long spot promotes ATOM-c, ACCM’s new campaign aimed at men having sex with men. The campaign encourages people to become “recruiters” (promoting regular testing among their friends) in exchange for points, which can be redeemed for prizes ranging from gift certificates to iPods. Launched late last summer, ATOM-c already has more than 20 active recruiters in the gay community. Organizers hope the program’s peer-based approach will help remove the stigma from regular STI testing.
“So often, those type of ads are this anti-sex kind of thing,” says ACCM communications coordinator Alex Wysocki-Najar. “We don’t want to be that way, it’s more like, ‘Go out and fuck—it’s good! But respect your sexual real estate.’”
So ACCM recruited a bunch of hot guys (mostly local porn stars and strip-club dancers), and shot a racy video at a local bathhouse. It features shirtless, homoerotic scenes aplenty (to view, visit atom-c.org/the-boys-of-atomc).
While loaded with innuendo—group and oral sex are implied—there’s no nudity or hardcore action in the ad. Video-sharing sites like YouTube have posted the video without issue, so Wysoc ki-Najar and ATOM-c program coordinator Rodrigo Diaz Llamas were surprised by Metacafé’s reaction.
“When I learned the video was banned, I went to Metacafé’s website and I searched for ‘gay sex.’ I found a lesbian-themed video with girls in their underwear. And I’m like, ‘Whoa, this is WAY harder than our video and it’s not even tagged over 18!’” A cursory search of the website turns up other racy vids.
So, why does Diaz-Llamas think Metacafé has a problem? “Well, the thing is that we haven’t got a response yet, but I’m thinking it’s the boy-on-boy action.”
Metacafé’s submission guidelines don’t appear to rule out the ATOM-c ad. They caution against nudity (see their guidelines here:metacafe.com/submission_rules/) and specifically advocate safe-sex content. Videos deemed suggestive may require an “18+” tag.
“I tried uploading it six times, if not seven, in both French and English,” recalls Wysocki-Najar. “I’d listed it as 18 and over, with whatever criteria was necessary so it met their regulations. Each time, it got rejected.”
The Mirror contacted Metacafé, and received an e-mail from vice-president of marketing Michelle Cox. Cox says that Metacafé’s videos are judged by member “review panels,” and ACCM’s video may have been deemed “inappropriate for our audience” or “inconsistent with our entertainment focus.”
Cox invited Wysocki-Najar to contact her directly, and offered to put the video online with an 18+ rating, but Wysocki-Najar says he hasn’t heard back—and wants answers regarding how Metacafé does business.
“What constitutes ‘community standards’ when you’re talking about the Internet, and it’s a global community? And what is a ‘review panel,’ when it was obvious that only one or two people had seen it [based on the number of visible online views]?” Metacafé has over 80,000 members worldwide.
Whether or not Metacafé reverses its ban, ACCM plans to keep making safe sex sexier with more hot video advertising. Says Wysocki-Najar: “People are tired of boring discussions about safe sex.” ■